Fulham Road Dental (“FRD”) was set-up by Mark Brown and Dr George Cheetham in 2021. The background to the partnership was that Mark had been George’s patient at Ridgway Dental in Wimbledon Village for over 5 years. During the first COVID-19 lockdown in March 2020 they both started to work on the idea of creating a dental practice that was differentiated in the way patients received their care.
“We understood that most patients don’t necessarily enjoy going to the dentist and unless we were able to solve this problem we weren’t going to be able to deliver on our collective ambition for the practice”, according to both Mark and George.
The vision for FRD was therefore to provide an exceptional patient experience by delivering the highest level of dental care in a unique practice setting. The practice, located in the heart of Fulham opposite the library, was designed to provide a warm, calming and comfortable setting for our patients. The refurbishment of the practice was planned taking into account the local traditions and community of Fulham. The practice has five spacious surgeries equipped with the latest dental technology and software. The team is committed to making the entire patient experience as seamless and patient friendly as possible. This commitment extends further to providing a secure working environment given the emergence of COVID-19. We have therefore installed a state of the art ventilation system to increase the flow of air in the practice to reduce the risk of transmission of viruses. This heat recovery system also saves on energy to help the practice become more carbon neutral.
In addition to providing a memorable practice environment, we set ourselves the goal of being the destination of choice for a talented team and equipping our clinic with the latest medical technology and creating a culture of teamwork and collaboration. Our vision has become a reality and we have brought together a diverse group of individuals that share the same values and passion for providing outstanding dental care for all our patients. Our uncompromising approach attracted renowned dentists in their respective field working together to create a multi-disciplinary practice.
As a multi-disciplinary practice we are able to act as a referral practice to dentists in the local area. Our specialist clinicians work alongside the referring dentist to provide the best possible treatment to their patients. Our team covers all areas of dentistry from restorative dentistry, orthodontics, implantology, periodontics and endodontics. On all cases we work in close coordination with the referring dentist to make sure that they are kept up to date of treatment process.
We recognise the importance of building long term relationships with the local dental community and therefore host regular Continuous Professional Development (“CPD”) events at our practice. These events provide an opportunity for visiting dentists to learn and engage with our specialist team in a fun setting. Our main objective with these evenings is to develop and cultivate strong, lasting relationships with dentists in the local area. In doing so we believe we are able to take collective responsibility for the care of our patients and community.
Our fundamental belief is that we are able to provide our patients with the dental care that gives you peace of mind. Not every check-up is the same which is why we develop long term relationships in order to meet your dental goals. We take your dental health personally and are committed to nurturing a trusting patient clinician rapport.
Fulham Road Dental – providing the highest level of dental care to all our patients in a unique practice setting using the latest technology to deliver an exceptional patient experience.